Feature Stories
Sweet Success With a Honey of a Product
| May 3, 2009 |
| Developing a honey business might be sweet, but it surely
isn’t simple.
|

Pat Randol, left
Photo by Laura Bazal
Story by Laura Bazal
It’s almost impossible to truly estimate how many different
products you could find at any given flee market, swap meet, or
crafts fair. Items ranging from hand-sewn wallets to antique cars
and coins entice buyers at a variety of venues across the state.
Edible items, however, often are the merchandise most appealing to
a broad spectrum of visitors. Yet the food at these markets, no
matter how delicious the samples may be, doesn’t sell itself. The
salesmen or saleswomen at each of these booths are who bring the
pleasure associated with their products, and the woman selling
Randol Honey is no exception.
Pat Randol would seem like any other average Iowa woman when first
meeting her, but spend a few minutes talking to her at her Randol
Honey Farms display at your local farmer’s market, and you’ll have
a great time getting to know a very special entrepreneur. This
business’ success has not been without personal sacrifice on
behalf of Pat and her husband, Tom, but you would never know that
if you stopped and enjoyed both a sample of Pat’s honey and a
second or two of conversation.
Developing a honey business might be sweet, but it surely isn’t
simple. Pat started Randol Honey Farms seven years ago on her and
her husband’s acreage west of Winterset. As an addition to
raising goats on her hobby farm, Pat collected a few hives from a
local farmer who was moving out of the state. Unfortunately, the
bees in those hives died during that winter, but that didn’t stop
her.
While accompanying her husband to a tire-business meeting in the
Western part of the state, Pat “heard about a bee-keeping class in
Altoona.” After she developed a strong knowledge about honeybees
and honey production, she grew her business to 55 healthy hives.
To keep both her bee-keeping business and hobby farm thriving, Pat
needed to continue working at her full time job in an accounting
department at an insurance company, while still developing the
hives she kept at various farms in her area.
The struggle of a 40-hour work week and maintaining a business
that required significant attention and care grew quite difficult,
and Pat and Tom came to a difficult decision: get rid of her
full-time job and the benefits that came with it, or get rid of
the honey farm Pat was truly passionate about.
Pat asked herself, “Do I quit [Randol Honey Farms] or do I expand
on it?” After examining the exhausting schedule she had lived by
for five years and the new demands for her unique products, her
and her husband’s faith led them to expand the honey business. She
had the trust that “God would take care of her” and quit her full
time job.
She has made sure to create profitability with her business to
help provide for her family and hobby farm, pointing out that she
“wants to keep my goats, [she’s] got to feed them!” Not only did
she keep those goats, but also Randol Honey Farms has come to a
point where they “are slowly but surely getting to where we can
expand.” It seems that now expanding beyond their already
extensive selection will be the next big challenge!
Randol Honey Farms offers a variety of products, including
flavored honey, goat milk and honey lotion, and edible bee pollen.
What are her best sellers? Pat says, “All of my State Fair
award-winning flavored creamed honeys tend to sell the best,”
including blueberry, blackberry, raspberry, orange, and jalapeño.
Yes, jalapeño is perhaps the most popular item Pat sells! She
recommends it for a great to glaze on meat or mixed with equal
parts of honey and cream cheese for a tasty cracker dip, as she
says, “it’s different, and it’s good!”
Pat delightfully provides other items derived from honey, a food
she describes as “God-made perfect!”
She recommends her honey and goat milk-based lotions and soaps,
which she is providing in complimentary sample sizes at her
markets this year. She says that while their color “puts people
off, they actually do heal your hands.” The most familiar way to
consume honey is by using it as a sweetener, but Pat suggests
using it to benefit your health. She explained raw, strained,
unpasteurized honey could contain bits of pollen “that may help
relieve allergies.” It also heals cuts on the skin, as honey
itself “contains no bacteria and is doesn’t wash off easily.” She
highly recommends taking a serving of her bee pollen daily, as
it’s high in protein and vitamin B, and contains several other
great health benefits!
Getting to talk to a lot of different people at the markets is
what Pat enjoys the most about selling Randol Honey, and she’d
surely love introducing new customers to her fantastic food.
Enjoy a nice conversation and a sample of that jalapeno honey at
her display at the Valley Junction, Winterset, and Creston farmers
markets from May through October.
Pat can be reached at any other time via her website
www.randolhoney.com, or call Randol Honey Farm at 515-210-7445.
2505
Carriage Trail